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ETQ Amsterdam was founded in 2010 and is produced with the mindset of eliminating over accessorised branding and focusing on the quality of the products themselves. They believe that the products should speak for themselves, and thus that excessive branding is not necessary. All their designs are based upon the three standard rules they follow which are ' Elegant, Timeless and Quality'. Over time, their belief in this method and their standard rules resulted in a collection of high quality footwear and accessories that are up to the ETQ Amsterdam standard. 

ETQ aims to produce shoes that are not only aesthetically pleasing, they are also functional and enduring. they prioritise customer satisfaction and elegant qualities above all else, resulting in a range that is distinctly different from the norm. They have filled a hole in the market by producing a line of reasonable priced, smart and simple footwear that can be worn daily. 

With every shoe designed here, once all those participating agree and finalise the look of the footwear, all ETQ trainers are handcrafted in a small factory in Portugal. The Dutch brand has an impressive collection of running shoes, low, mid and high top trainers and with a range of colours and styles using only the finest fabrics and materials available, there is no denying the appeal for this brand is growing.